2024

Why Tides Arrive Late

Orbit Notes

About the job

About the job

Role

Editor, motion graphics

Full length

14:20

Delivered

16:9 master, graphics project files

The brief

A science explainer with a dense script and forty diagrams. The host talks fast and the viewer should never feel lost.

What I did

I cut every sentence to its own visual beat and held each diagram only as long as it takes to read. Motion graphics enter on the word they explain. A single recurring ocean-blue colour marks every key term, so the video teaches by habit.

Result

Average view time went from 6 minutes on their last three explainers to just over 9.

Want one like it?

Send me your footage and a short note. I’ll reply within two working days.

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