2026
Spring Notebook Range
Paper Lantern Stationery
Role
Editor, colour, sound
Full length
0:30
Delivered
16:9, 4:5 and 9:16 versions
The brief
A product spot for a new notebook range, shot on a desk in one afternoon. It had to feel calm, not shouty.
What I did
I cut to the sound of pen on paper and kept the music underneath. Each notebook gets one clean hero shot and one detail. Colour stays paper white with a soft green accent. The cutdowns are rebuilt for each ratio, not cropped.
Result
Cost per click came in 34% under their previous product spot.
Want one like it?
Send me your footage and a short note. I’ll reply within two working days.
