2025
Salt Preserving in Sixty Seconds
Pantry Hours
Role
Editor, captions
Full length
0:58
Delivered
9:16 file, burnt-in captions, clean version
The brief
A ten-minute recording of a jar demo that needed to become one clear short for vertical feeds.
What I did
I took the one moment where the lemons go under salt and built the short backward from it. The hook is the finished jar. Captions are large, two lines at most, and land on the word. Silence between steps was cut to six frames.
Result
1.2 million views on Reels in two weeks and about 3,000 new followers.
Want one like it?
Send me your footage and a short note. I’ll reply within two working days.
